💸 CALIFORNIA’S CANNABIS TAX IS GOING UP — AGAIN

Starting July 1, 2025, the state of California will increase its cannabis excise tax rate from 15% to 19% of gross receipts from retail cannabis sales. That’s a 26.7% increase in tax burden overnight — one that hits both cannabis operators and our community of customers squarely in the wallet.

Let’s be real: this isn’t just another tax. It’s a reminder of how cannabis continues to be treated differently — and unfairly — compared to other regulated industries like alcohol and tobacco.

🌿 A TAX ON WELLNESS, CULTURE, AND COMMUNITY

At Tradecraft Farms, we believe cannabis should be accessible, celebrated, and treated with the same respect as any other wellness or recreational product. But taxes like these make that mission harder to achieve. They drive prices up, shrink margins, and widen the gap between legal and illicit markets.

“California cannabis consumers already pay more than their fair share. This increase places additional pressure on our customers and staff, and ultimately challenges the long-term sustainability of compliant cannabis businesses.”
— Geoffrey Yeterian, CFO, Tradecraft Farms

The state’s justification? It’s pegged to the removal of the cultivation tax in 2022. Instead of building policies that support a thriving legal industry, regulators are simply shifting the burden downstream — onto retailers and consumers.

🛒 WHAT THIS MEANS FOR YOU

On or after July 1, 2025, all cannabis and cannabis product purchases will include the new 19% state excise tax. That’s on top of local taxes and sales tax. In plain terms: what you pay at the register will go up.

We’re committed to keeping our products as accessible as possible. Our Better Days line will continue to offer exceptional quality at a more affordable price point, and our Tradecraft Rewards loyalty program still gives you 3% back in Rewards Dollars on every qualifying purchase.

If you're not signed up yet — now’s the time. It’s the best way to stay up to date on our deals and to soften the impact of rising costs.

🛡️ STANDING STRONG, STAYING ROOTED

As a vertically integrated company, we’ve weathered more regulatory whiplash than most. And we’ll continue to advocate for common-sense cannabis tax reform — not just for us, but for our partners, our growers, and most importantly, for you.

“These recurring hikes highlight the need for smarter, more equitable cannabis policy. California’s cannabis community deserves transparency, fairness, and tax structures that support — not strangle — the legal market.”
— Paula Brunelle, Director of Licensing, Tradecraft Farms

Until then, we’ll keep doing what we do best: crafting premium flower, championing our community, and keeping the culture alive — no matter how wild the tax weeds get.

🙌 STAY CONNECTED, STAY EMPOWERED

Want to take action? Reach out to your local and state representatives. Let them know this tax increase affects real people — patients, veterans, small business employees, and everyday Californians who rely on cannabis. We’ve even drafted a template you can use to email your representative.

And don’t forget: we’ve got your back.